Nikhat Hetavkar And Advait Rao Palepu

Stories by Nikhat Hetavkar And Advait Rao Palepu

Why govt's digital payment app has lost steam

Why govt's digital payment app has lost steam

Rediff.com   4 Dec 2017

The start of BHIM's declining share coincided with the launch of Google Tez in mid-Septem

DeMo@1: Banks happy as digital activity picks up

DeMo@1: Banks happy as digital activity picks up

Rediff.com   8 Nov 2017

While digitisation and automation have made internal processes more efficient, front-end products are being enhanced digitally through robotics, artificial intelligence and botchats.

Emotions are the new celebrities of advertising

Emotions are the new celebrities of advertising

Rediff.com   1 Nov 2017

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.

Keeping Cadbury relevant: 'Chocolate is not all about sugar'

Keeping Cadbury relevant: 'Chocolate is not all about sugar'

Rediff.com   5 Sep 2017

The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its products.

Early Diwali for SBI borrowers

Early Diwali for SBI borrowers

Rediff.com   22 Aug 2017

Processing fee waived on car, gold and personal loans till December

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